Dating sign slogan ideas
If you're the first to use any word, group of words or other symbol as a brand name, it becomes a trademark and you acquire common-law rights in the mark.
Early to Mid 1970s: Get Down with Something Good The slogan makes you think you should be chomping quarter pounders while doing spins on the disco floor, but the ad proves you can just as easily have a nice lunchtime moment with your kid. Mid 1970s: Two All-Beef Patties Or, if we're going by its Christian name: Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun.
Pepper has experimented with a dozen slogans around the world. In the 1980s, British Rail tried to convince potential passengers that they were making significant improvements to their service with the slogan, "We are getting there." Passenger experience suggested otherwise, and the much-ridiculed slogan proved short-lived.
The best slogans capture this higher purpose in a memorable way. Avis' current slogan, "We try harder," was originally coined in 1962, as "We're No. We Try Harder." Positive customer experience ratified the claim and helped Avis achieve significant sales growth.
You should indicate that it's a trademark by putting a "TM" superscript after the mark: Ajax Shirts Fit Your Bod T.
However, it's far better to actually register your mark, since you'll have much easier sledding in court if you sue based on a registered mark rather than a common-law mark. While you have to actually be using the mark to register it with a state trademark office, you can apply to register it federally based on your intent to use it.